IDENTITY · BRANDING · PACKAGE · WEB & E-COMMERCE · MOBILE / APP
24/7 Taxi is a taxi driver and Uber driver in the north and south provinces of Holland, based in Haarlem. 24/7 Taxi offers to bring the service to the next level with onboard catering from fresh DE coffee, Red Bull, to tasty snacks during your ride.
Our mission was to create an Identity, branding, strategy, packaging design and web & e-commerce. All the designs had to have a local connection with Haarlem and Amsterdam. Throughout the website, we placed some landmarks which are well known by locals and tourists. The website is a One Page website.
Commuters or tourists alike can have a more extraordinary taxi or Uber service when ordering a taxi. The taxi service has an onboard catering option, with its own menu card. Customers can enjoy the whole ride with a fresh made DE Coffee or Cappuccino with a delicious Dutch “stroopwafel”.
Our assignment was to create a digital platform. We made a One Page website where the visitor can book a taxi online and make a distance calculation for a ride. We have developed an idea that brings together the 24/7 Taxi method with a simple digital experience that works on all browsers from desktops, to mobile phones and tablets.
We have created a brand identity that will work with commuters and tourists. As part of this, we have named the brand and created a full visual identity that brings an iconic, vintage, and a menu card of First-Class Pan Am from the '50s and '60s. This has been translated across the website, packages, and onboard menu card.