There are two kinds of people in the world. Those who have never given typography, typefaces, point sizes, line lengths, line-spacing, letter-spacing and kerning a thought. And those who are obsessed with tracking and kerning and talk about anything else to the extreme. Most people are in the first group and minority as us design lovers care because of good typography and typeface etc. have a key role in communication even if most people don’t notice it. It’s a fact that the organization’s choice of typography can have a major impact on how that organization is apparent by the outside world. On that basis, it’s worth taking some time to learn what’s the best way of choosing a typography, and what to study whilst doing so.