IDENTITY · BRANDING · STRATEGY · PACKAGE · INTERIOR · WEB & E-COMMERCE · SOCIAL
Burger House is a burger restaurant in the heart of Antwerp. When branding Burger House we put the main focus on featuring the All-American Dinner in the signage, packaging, menus, visual design, visual identity and the restaurant environmental design. Moreover, we highlighted the variety of burgers offered by Burger House which are made daily of Halal, local and fresh products to assure top quality burgers.
As for the interior design we used white, black and gold with recycled scaffolding boards. for the logo, we used a vector art Quarter Pound burger with cheese. It can be seen on the entrance door, shining in gold, on a black background.
Inside the restaurant, on the walls, we used hand-drawn elements which are connected with the All-American Dinner and early burger drive-ins from the 60ties. They are also used in the design of the packages, menus, interior, uniforms and the website.
For the website, our mission was to create a digital platform where the Burger House vision, created by the visual design, is quite clear to the visitors. We wanted to make sure that a visitor is able to order a burger online for takeaway or delivery smoothly and that he has a similar feeling to the one he has when present at the restaurant.