IDENTITY · BRANDING · PACKAGE
Kaak Alwaaledah Is a biscuiterie in Doha, Qatar. Kaak Alwaaledah (كعك الوالدة) means “mom’s cookies”. Kaak Alwaaledah provides you with the perfect homemade baked, gourmet, old school, soft, delicious cookies made with the freshest ingredients in a variety of flavors.
From traditional Arab cookies to modern cookies. Delivered warm as if it came just out of the oven. Kaak Alwaaledah operates by Instagram, Snapchat and WhatsApp. It’s all done in the mother’s kitchen at home.
Our mission was to create a concept, Identity, branding, and packaging design. All the design had to reflect was our devised concept, which was a unique cookie atmosphere with a Scandinavian touch and handcraft in the package design.
If you are a cookie monster or not, the customer wants to enjoy the experience of home-made cookies. It starts from bag till box. It must be something special. Which must tell the love for cookies and the story of what’s inside the box. These are the key ingredients for the whole experience.