IDENTITY · BRANDING · STRATEGY · PACKAGE · INTERIOR · WEB & E-COMMERCE · SOCIAL
Sneaker Lounge is a sneaker shop in Amsterdam. Their focus is on competitive pricing, hypebeast, sneaker culture, and accessibility. Sneaker Lounge is a concept, naming, and brand which we came up with, pitched it and sold it. The project became a reality on 1-12-2018 with the opening of the first shop in Amsterdam.
The new brand reflects the strong sneaker culture and a fresh new customer experience. As a result, their youthful, energetic approach. We referenced Sneaker Lounge’s founding brand elements, sneaker culture, Chuck Taylor, Michael Jordan, baseball and basketball in the Bronx - NYC.
The branding rollout contains logo, hand-drawn typography with the collateral, interior and exterior signage design. We use a range of vibrant colors in the shop, webshop, and all online and print campaigns. all wooden design is made from recycled wood. This provides a comprehensive visual and tactile experience for the customer.